Enterprise Car Rental Opens 'Green' Branches. By Greg Bluestein, AP, April 11, 2008. "The car rental business is slowly undergoing a green evolution, packing its fleets with more hybrids and fuel efficient vehicles. But so far, it's been a cautious transition, since there's no telling whether consumer demand will meet the supply. Enterprise Rent-A-Car, the nation's largest car rental company, launched one of its more ambitious efforts Wednesday, opening four new 'green branches' in Atlanta. About 60 percent of the vehicles at the chain's stores will be hybrids or other fuel-efficient vehicles. The company said it's a response to the consumer demand in Atlanta, which may reflect gas prices that could reach $4 per gallon this summer. Other rental giants also say they're trying to keep pace with a growing appetite for environmentally friendly cars."
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