Shell Strongly Rebuked for Greenwashing in Ads.By Martin Hickman, London Independent, August 13, 2008. "In an embarrassing rejection of a [massive] 'greenwash' [on the part of the Anglo-Dutch energy giant Shell], the Advertising Standards Authority said the company should not have used the word 'sustainable' for its controversial tar sands project and a second scheme to build North America's biggest oil refinery. Both… would lead to the emission of more greenhouse gases, the ASA said, ruling [that a claim made by the company in the Financial Times back in February to accompany the release of its financial results] had breached rules on substantiation, truthfulness and environmental claims… David Norman… [of] the WWF said: 'The ASA's decision to uphold WWF's complaint sends a strong signal to business and industry that greenwash is unacceptable.'"
2008-08-14
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