Branson to Launch Corporate 'Green' Think Tank. By Bryan Walsh, Time, December 31, 2009. "The British billionaire Richard Branson, says he has heard the alarm from scientists and environmentalists about climate change, and believes that the world must not waste time shifting away from oil and other fossil fuels... In 2010, he will officially launch the Carbon War Room, a corporate think tank of sorts, designed to incubate and spread the best ways to cut carbon in corporate sectors ranging from aviation to shipping to construction. It's a global-warming remedy by business for business, and given the paralysis in the international effort to curb climate change, it could be the right idea for the right time. 'I think if the government can't deliver, it's up to industries to themselves,' says Branson. 'We have to make it a win-win for all concerned.'"
2010-01-10
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