2010-09-27
A White House Rebranding for Global Warming? By John Collins Rudolf, NYTimes, September 20, 2010. "Is the White House trying to rebrand global warming? That's the impression that some conservative-leaning media outlets and blogs formed after recent remarks on climate change by John P. Holdren, a top White House science adviser. In a speech in Oslo on Sept. 6, Dr. Holdren called 'global warming' a 'dangerous misnomer' because it implied that the impact of greenhouse gases would be gradual, uniform across the planet and 'quite possibly benign.' Rather, he said, changes to the climate are rapid when viewed in terms of the capacity of society and ecosystems to adjust; the impact is distributed unevenly; and the outcome will be overwhelmingly negative for most of the globe. A better term would be 'global climate disruption,' Dr. Holdren said."

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