Earth Equity News

The Reason Behind Big Oil's Change of Heart on Global Warming. By Emily Gertz, TakePart, 6/3/2015. "These market-based approaches, as opposed to regulations that simply set a limit on emissions, are thought to be economically efficient, Davis said, “because the entities that can reduce emissions most inexpensively will do it and sell the excess capacity.” Setting that price, and setting it high enough to encourage investment in alternatives, is critical to averting the worst effects of global warming, Davis said. “It's the one thing that, if you send the right signals to companies, they're going to make rational economic decisions and cut their fossil fuel use,” as well as invest in new infrastructure and business ventures. “That's why businesses and investors are lining up behind it. The current uncertainty makes planning pretty hard.”