2008-07-25

Electric Minis on the Way. By Mark Phelan, Detroit Free Press, July 23, 2008. "The U.S. car market may be moving toward Mini's kind of small, fashionable and fuel-efficient vehicles, and the British brand will be ready as it prepares to launch its first electric vehicles here in 2009 and a small crossover utility vehicle not long after. Mini also would like to offer a diesel engine if it can develop one that gets at least 50 mpg on the highway in EPA tests and meets strict emissions standards in California and northeast states, Jim McDowell, vice president of Mini USA, said. 'The world is moving in our direction,' McDowell said [Wednesday] in Birmingham. 'The overall market is down 10% but small car sales are up 11%. People are trading in Ford F-150s and Hummers for Minis.'"

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