Earth Equity News

Psychologists Try to Determine What It Means to Think 'Green'. By Sharon Jayson, USA Today, August 14, 2008. "Those who make human behavior their business aim to make living 'green' your business. Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet... 'We know how to change behavior and attitudes. That is what we do,' says Yale University psychologist Alan Kazdin, association president. We know what messages will work and what will not.' During a 4-day meeting that began Thursday in Boston, an expected 16,000 attendees will hear presentations, including studies that explore how people experience the environment, their attitudes about climate change and what social barriers prevent conservation of resources."