Berkeley Nudging Residents to Cut the Carbon. By Carolyn Jones, SanFranChron, January 21, 2009. "To meet its ambitious goals to reduce CO2 emissions, Berkeley is encouraging all 100,000 residents to join support groups to help individuals fight global warming… The city kicks off the program with a workshop Jan. 28. Residents will learn simple things they can do at home, work and school to reduce emissions, and be encouraged to start groups with neighbors, friends and co-workers. The idea originated with a 2006 book by Portland, Ore., writer David Gershon, Low Carbon Diet: A 30 Day Program to Lose 5,000 Pounds. Berkeley bought 50 of the books, at $10 each, for the first residents who enroll. The program encourages participants to meet four times over a month to calculate their carbon footprints, create individual goals and help each other meet those goals. The goals can range from giving up driving to insulating one's hot water heater to eating more vegetarian meals."
2009-01-21
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