2009-03-09

Share My Ride. By Mark Levine, NYTimesMag, March 8, 2009. "Zipcar and its competitors are betting that your budget and your green conscience are ready to cooperate... At the moment, its 275,000 members in the U.S., Canada and London share 5,500 cars. But Zipcar, which has been doubling its ranks annually for much of its existence, sees many more prospective converts, an environmentally aware, cost-conscious, Internet-bred generation of urbanites who have come of age sharing information."

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