Earth Equity News

Reinventing the Dutch 'Grandma's Bike' for Global City Markets. By A.K. Streeter, TreeHugger, August 17, 2010. "In Amsterdam, a majority of the bikes are black. Look out at the sea of bikes parked at the city's Central station and you see a lot of black, highly practical and functional omafiets ('grandma bikes') that most women and men prefer in the Netherlands. There's a reason you still see so many of these on the streets -- they last and last. But style-conscious Dutch bike designers at Van Moof want to take the Dutch bike concept global with bikes that have the best of city bike smarts, with a few novel twists… Rijcken said Van Moof is looking at many other accessories going forward, but always keeping that simplicity and functionality."