Not As Green As They Claim to Be. Beth Daily, Boston Globe, May 14, 2008. "Consumers in the United States are expected to double their spending on green products and services in the next year to an estimated $500 billion, according to an annual consumer survey by Landor Associates... Marketers, some environmentalists and marketing specialists say, are merely tapping into people's desire to feel like they're saving the earth -- but not sacrificing their lifestyle... There is virtually 'zero enforcement,' said Scot Case of TerraChoice Environmental Marketing, a consulting company based in Philadelphia and Ottawa. Last year, his company conducted a study that found that 99 percent of 1,018 green advertising claims of everyday consumer products could be misleading."
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